D'Costas, an authentic Mexican restaurant, has many restaurants all over the world. The taste and authenticity of the food served is the same irrespective of the restaurant one visits. Based on this information, D'Costas follows the strategy of _____

a. retail channel omnification

b. product adaptation

c. mass customization

d. global marketing standardization

D'Costas maintains the same taste and authenticity of food in all its restaurants. Therefore, it follows the strategy of global marketing standardization. Developing a single product for all markets and promoting it the same way all over the world is known as global marketing standardization.