How has the direct marketing industry taken steps to address privacy and security concerns?

What will be an ideal response?

Some companies use a nonprofit self-regulatory organization that audits a company's security and privacy measures and then approves Web sites, mobile apps, e-mail marketing and other online and social media channels that meet its privacy and security standards. The Direct Marketing Association launched a Privacy Promise that asks member companies to agree to notify customers when any personal information is rented, sold, or exchanged with others. They must also honor customer requests to opt-out of receiving further solicitations or having their contact information transferred to other marketers. Finally, they must abide by the DMA's Preference Service by removing the names of consumers who do not wish to receive mail, phone, or e-mail offers.