The process through which a product or service takes root initially in simple applications at the bottom of a market and then moves up, eventually displacing established companies, is referred to as ______.

Selecting the lowest cost technology:

A) will minimize the cost of future upgrades. B) will result in the highest long-run NPV. C) could rule out future flexibility. D) may not permit future expansion.

_____ means persuading customers to buy a higher-priced item than they originally intend to purchase

a. Suggestion selling b. Trading up c. Brand cannibalization d. Microtargeting