In presidential election campaigns, many television ads focus on the "negatives" of an opponent. Campaign managers are obviously aware that when people are forming impressions, they tend to ____
a. ?give others the benefit of the doubt
b. ?focus most on self-serving biases
c. ?view negative information as more important than positive information
d. ?believe what they see and hear on television over what they read in newspapers and hear on the radio
ANSWER:
c
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