Call-in polls with 800 or 900 numbers test the views only of people who are aware of the poll and who have sufficiently strong opinions to want to be heard

Startling an audience with the extent of a situation or problem invariably catches their attention but discourages them from listening further

Indicate whether the statement is true or false

Which media should be at the center of an organizations informational campaigns?

a. owned media b. shared media c. paid media d. earned media