What is the difference between a purpose statement and a central idea?

a. A purpose statement focuses on audience behavior, while a central idea focuses on the content of the speech.
b. A central idea guides your decisions and choices as you prepare your speech, whereas a purpose statement becomes part of your final speech.
c. A central idea focuses on the speaker's behavior, whereas a purpose statement focuses on the audience's behavior.
d. A purpose statement focuses on the content of the speech, while a central idea focuses on audience behavior.

a

Communication & Mass Media

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Roland Saberling, a professional tennis player, always made a conscious effort to remain aloof from other players in locker rooms, parties, and sponsorship events. As a result, other players avoided interacting with him

What quality did Roland fail to exhibit? a) Proximit b) Pervasiveness c) Idiosyncrasy d) Mutual influence

Communication & Mass Media

During the informal research stage of discovery and analysis, one should:

a. Identify competitors and potential barriers b. Identify potential partners c. Research demographic and psychographic data of target audiences d. All of the above

Communication & Mass Media