What is involved in service process design?
What will be an ideal response?
Answer: The design involves three parts. First, process selection identifies each step in the service, including sequence and timing. Second, worker requirements are employee behaviors, skills, capabilities, and interactions with customers during the service encounter. Finally, facility requirements designate all the equipment needed to support the delivery of services. Instead of prototype development, services require a three-part service process design: (1) process selection; (2) worker requirements; and (3) facility requirements.
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A ________ is a small open-air mall with upscale stores, convenient locations, and nonretail activities such as a playground, hotel, dining establishments, and a movie theater
A) regional shopping center B) lifestyle center C) community shopping center D) power center E) warehouse club
Which of the following is an advantage of licensing?
A) It is ideal for products, services, or knowledge that is highly complex. B) It is easy to maintain control over how the licensed asset is used. C) It requires very little capital investment in the foreign market. D) It guarantees a basis for future expansion in the market.