A majority of the __________ selects the president of the United States

There are four basic traits of public opinion. What are they?

a. direction, intensity, primacy, and salience b. intensity, primacy, persistence, and stability c. relevance, direction, intensity, and stability d. salience, intensity, direction, and stability e. stability, persistence, direction, and salience

Campaign advertising focuses increasingly on

A) negative ads. D) domestic affairs. B) the issues. E) foreign affairs. C) the benefits of a given candidate.