The office supply store was selling two-drawer file cabinets for $20, which is a below-market price, to lure customers into the store in hopes that while they are in the store to buy a file cabinet they will also buy other items that have a much higher markup. What is the office supply store using?

a. price lowballing
b. leader pricing
c. price lining
d. functional pricing

Ans: b. leader pricing

Business

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a. Developing and updating a retail information system in an ongoing process. b. Developing a retail information system is generally simple. c. Data is continuously collected and stored in a retail information system. d. Retailers typically spend from 0.5 to 2.0 percent of their sales on their retail information system.

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Indicate whether the statement is true or false.

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