When developing a blog, which of the following is most effective?
A) A writing style that supports the organization's image
B) A writing style that is formal and objective
C) A writing style that is comfortable and personal
D) A writing style that is best suited for the target audience
E) A writing style that supports rebroadcasting on IMs and emails
Answer: C
Explanation: C) Use a comfortable, personal writing style. Blog audiences don't want to hear from your company; they want to hear from you. Bear in mind, though, that comfortable does not mean careless. Sloppy writing damages your credibility. Successful blog content also needs to be interesting, valuable to readers, and as brief as possible. In addition, although audiences expect you to be knowledgeable in the subject area your blog covers, you don't need to know everything about a topic.
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