Connectors - especially media organizations - publish information about their respective audiences in a collection of documents known as

A) a media mix.
B) a marketing mix.
C) an advertising audit.
D) a behavioral survey instrument.
E) a media kit.

E

Business

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Which statement is not true about insurance sales?

A. Mass marketing techniques usually involve selling insurance without the use of an agent. B. Brokers represent insurers in negotiating coverage with various insureds. C. Insurance agents are not authorized to sell life insurance. D. An agent or broker must exercise care when using apparent authority during the sales process.

Business

Holding everything else constant, if the federal funds rate rises, then the demand for

A) excess reserves rises because they have a higher return. B) excess reserves falls because they have a higher cost. C) required reserves falls because the cost of borrowing from the Fed is relatively higher. D) required reserves rises because the cost of borrowing from the Fed is relatively lower. E) reserves will not change because the Fed sets the level of required reserves.

Business