In addition to campaigns mounted for a specific purpose for a specific period of time, an organization should have an overall public relations plan tied to its fundamental mission and goals

Another name that critics have used for the implied viewer is

a. model reader. b. fictive reader. c. superreader. d. ideal reader. e. All of the above.

Studies show that students believe there are gender differences related to the strengths and weaknesses of male and female faculty members. Which of these is true?

A. Male college professors are perceived to be more supportive than female college professors are. B. Male college professors are perceived to be more innovative than female college professors are. C. Male college professors are perceived to lead more discussion-oriented classrooms than female professors do. D. Male college professors are perceived to be more structured and emphasize more content mastery in the classroom than female professors.