Phoenix Automated Retail Services specializes in DVD rentals via automated retail kiosks. If consumers want a particular DVD, they can rent it from Phoenix instead of searching for it in various production studios

Phoenix therefore provides__________for both consumers and the production studios.

Fill in the blanks with correct word.

ANSWER: contact efficiency

In this scenario, Phoenix provides contact efficiency for both consumers and the production studios. Retailers provide contact efficiency by reducing the number of stores customers must shop in to complete their purchases.

Business

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Ted learned from Bonnie, Hillary's sister, that Hillary had withdrawn her offer to sell her 34 foot sailboat. This is an example of a (n) _____________revocation.

a. Hearsay b. Direct c. Indirect d. Code

Business

Compare and contrast the level of control a marketer can exert over word of mouth, sales promotion, public relations, and advertising

What will be an ideal response?

Business