The marketing firm Starshine was recently involved in a workplace harassment case. In order to keep up the image of his firm, the manager decides to call a press conference to try to convince the public of the company's innocence

What is intended to be the purpose of this conference?
a. To persuade the audience
b. To inform the audience
c. To motivate the audience
d. To entertain the audience

A

Communication & Mass Media

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Critical thinking abilities are one of the enduring concerns of the communication field.

a. True b. False

Communication & Mass Media

Daryl is trying to get Darlene to change her opinion on universal healthcare.??Darlene already

has insurance and really doesn?t see what the big fuss is about, so she doesn?t think it is an important issue. ??What attitude factor is Daryl having a problem with? A) selective exposure B) salience C) lack of caring D) principle of consistency

Communication & Mass Media