List and briefly describe the four major sources of channel conflict

What will be an ideal response?

a. Goal divergence – your objective and the objectives of channel members can differ.
b. Domain dissensus – conflict can arise when the perception of who owns a particular domain differs among channel participants.
c. Differing perceptions of reality – this is a basic human frailty; one side believes it has been wronged and the other believes it has acted in good faith.
d. Misuse of power – supermarkets that have gained power now charge fees for stocking products, called slotting allowances. This is a nuisance for large companies but a big problem for small ones trying to break into the channel.