A push strategy is the most efficient promotional strategy when distribution channels are lengthy

Large, established technology companies such as Apple, Dell, Intel and Microsoft all trade on the NYSE

Indicate whether this statement is true or false.

Once a manager recognizes the ethical dimensions involved in a dilemma or decision, his/her next step in establishing a workable ethical framework to guide him/her would be to:

A) identify key stakeholders and assess how the decision will affect them. B) generate alternative choices. C) distinguish between ethical and unethical responses to the situation. D) determine who is most responsible for making and implementing the decision.