Some marketers see stealth marketing as a shrewd way to introduce products to people, while others believe it is unethical because the brand sponsor does not reveal his/her identity

Micromerchandising is most likely to be implemented through a(n) _____ buying organization

a. formal b. informal c. decentralized d. inside

When a firm stretches accounts payable without hurting its credit rating, the cost of giving up a cash discount is ________

A) reduced B) increased C) unaffected D) increased or decreased depending on the opening accounts payable balance