Personal channel of communication includes direct contact, such as a sales force or salespeople in a retail channel

A company's customer value delivery network does not include members external to the organization

Indicate whether the statement is true or false

A firm is most likely to pursue a global standardization strategy when:

A. it wants to implement a high-cost strategy on a global scale. B. it wants to reduce consumer surplus. C. there are no universal needs to be served. D. there are strong demands for local responsiveness. E. there are strong pressures for cost reduction.