When Xerox decided to change customers' attitudes toward the company, it relied on a conventional advertising campaign in mass media

A bond dealer sells at the _____ price and buys at the _____ price.

A. clean; dirty B. dirty; clean C. bid; asked D. asked; bid E. asked; asked

Which of the following is considered to be a more advanced form of information search wherein the person might phone friends or go online to search for information about a product or service?

A) heightened attention B) short-term memory processing C) subliminal processing of information D) long-term memory processing E) active information search