Why must researchers avoid generalizing from focus group participants to the whole market?
A) Participants' responses are not reliable.
B) Most of the participants are likely to be ignorant about the topic of discussion.
C) The size of the group is too small and the sample is not drawn randomly.
D) Most of the participants are likely to exhibit similar tastes and preferences.
E) The participants usually come from diverse backgrounds.
C
Business
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Under federal income tax law, the basis of real property is the properties
A. purchase price minus any existing assumed loans. B. assessed value prior to sale. C. fair market value. D. cost.
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For an amusement park, concession food stands and the amusement rides themselves are examples of ________
A) MRO products B) specialty products C) processed materials D) equipment E) convenience products
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