Which customers are generally not studied in trading-area analysis?

a. outshoppers
b. mail and telephone order shoppers
c. fringe trading-area customers
d. parasites

b

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A skimming pricing strategy:

A. allows low income households the ability to purchase a particular good or service. B. drives competitors out of business in order to achieve a monopoly position in the market. C. creates a "common man" image to reach a larger market. D. establishes a high price in order to earn the highest possible profit while there is little competition. E. establishes a low price in order to ensure little competition.

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The foundation of the Dale Carnegie approach to building self-confidence was for his readers to

A) keep practicing negative self-talk until it became ridiculous. B) gain practice in public speaking. C) keep repeating, "I am becoming stronger every day." D) ask network members for compliments.

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