You have just completed a cross-tabulation analysis from the data you received on your sales force and customer base. The results suggest that the newest salespeople have the lowest closing ratio of your sales force and the senior salespeople with more than 7 years experience appear to have low new account numbers. From this analysis, you can confidently do the following:
a. Design a training program for senior salespeople.
b. Design a training program for junior salespeople on questioning, presentation style, and closing.
c. Conduct more needs analysis to identify the causes of the problems.
d. Do both a and b above.
e. From the data analysis described, I would do nothing to see if the problems fix themselves.
Ans: c. Conduct more needs analysis to identify the causes of the problems.
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