Barnes & Noble has many retail stores as well as a presence on the web. What are the concerns of Barnes & Noble regarding the relationship between the company's store sales and web sales?

What will be an ideal response?

The big problem for Barnes & Noble is the concern that the online sales will cannibalize store sales. The company needs to be careful about steering customers toward its website, which may in turn steer customers away from its chain stores, which are bursting with inventory.