Which of the following is a disadvantage of licensing?
A) The licensing company gains entry into a foreign market at a high risk.
B) It takes a lot of time for the licensee to gain production expertise and name.
C) Licensing is a complex way for a manufacturer to enter international marketing.
D) The licensor potentially creates a competitor in the form of the licensee.
E) The licensee is restricted from gaining knowledge about the licensor's intellectual property.
D
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If a business is to be successful in the long run, it must treat its customers, employees, and community with social
A. meetings. B. responsibility. C. agendas. D. insight. E. interests.
Research in the field of communications most likely reveals that:
A) verbal messages carry more influence than nonverbal gestures B) nonverbal behaviors seldom reinforce verbal messages C) the meaning attached to words depends little on visual data D) nonverbal behaviors rarely contradict verbal messages E) words play a small role in the communications process