Personal influence in marketing communications carries great weight when the product being marketed ________
A) is a convenience item
B) is considered to be safe and risk-free
C) suggests something about the user's status or taste
D) is purchased on a frequent basis
E) is used without being recommended by others
C
Business
You might also like to view...
A CVP graph shows how changes in the level of sales will affect profits
Indicate whether the statement is true or false
Business
Which sequence shows the proper legal order for these events?
A. Execution, attachment, judgment B. Judgment, execution, attachment C. Attachment, execution, judgment D. Attachment, judgment, execution
Business