Most persuasive business messages involve requests for action

___________ is about creating a new product while _______________ is the transformation of an idea into something useful.

Fill in the blank(s) with the appropriate word(s).

Herb and Felicia have been married for several years and are interested in increasing their life insurance protection as their family grows. Herb is a lawyer with a midsized firm. Felicia is a freelance writer of children's books. In planning for the future, when might they expect that their family will have its greatest need for income should one of them die?

A) If Herb is diagnosed with a terminal illness B) When the children move away from the home and are self-supporting C) While the children are in elementary school D) If Felicia survives Herb and lives to an old age"