Which stage of the planning process is Jekyll Corp. involved in if it is assessing how well alternative plans meet high-priority goals while considering the cost of each initiative and the likely investment return?

With the ________, the consumer chooses the best brand on the basis of its perceived most important attribute

A) lexicographic heuristic B) conjunctive heuristic C) elimination-by-aspects heuristic D) availability heuristic E) representativeness heuristic

During background assessment:

A) historical data are collected and updated. B) a situation analysis is performed. C) an audit is initiated. D) estimates of market potential is forecasted.