In the context of marketing planning, implementation involves:
a. allocating resources.
b. identifying market segments.
c. defining the business mission.
d. assessing internal capabilities.
ANSWER: a
Implementation is the process that turns a marketing plan into action assignments, and ensures that these assignments are executed in a way that accomplishes the plan's objectives. Implementation requires delegating authority and responsibility, determining a time frame for completing tasks, and allocating resources.
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All of the following are key elements of understand the configuration of the cost base, EXCEPT:
A. identify the various sacrifices which the organization will face B. identify the various costs which the organization will face C. the percentage impact which key cost areas have on the total cost base of the organization D. the degree of controllability which managers have, in the near term, on costs being incurred` E. the nature of the various costs which the organization will face
Management and labor share the labor cost reductions in which of these compensation schemes?
A) bonus system B) quota system C) Gilbreth plan D) Scanlon plan E) measured day work plan