An RFM score of 555 (R=5; F=5; M=5, on a scale of 1 to 5 ) assigned to a customer indicates that the customer ________
A) buys expensive items frequently
B) has not purchased anything recently but buys frequently
C) has not purchased anything recently
D) buys inexpensive items frequently
C
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Successful database marketing emphasizes two things:
A) sales and contribution margin B) identifying customers and building relationships C) lifetime value of customers and data mining D) data mining and data coding
Cross-docking refers to which of the following?
A) Avoid placing materials or supplies in storage by processing them as they are received. B) The same docks can be used either incoming or outbound shipments. C) The same dock is used to unload and then reload the same truck. D) Warehouse docks are designed in the shape of a cross. E) Docks are placed in the warehouse according to the direction (north, south, east, or west) from which the truck is arriving.