Use the five parts of Monroe?s Motivated Sequence to create a speech outline for a speech on
gun control.
What will be an ideal response?
Monroe?s Motivated Sequence: attention, need, satisfaction, visualization, and action
Communication & Mass Media
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A marketing company compares the value of its story to the space in paid advertising. What is this comparison called?
a) Advertising value equivalency b) Evaluating media impressions c) Measuring advertisement reach d) Assessing pilot tests
Communication & Mass Media
There are meaningful differences between different groups and their nonverbal behaviors
Indicate whether this statement is true or false.
Communication & Mass Media