The purpose of market segmentation is to:
a. reduce the market down to a size the firm can handle
b. divide the market into equal size and profit regions for sales territories
c. group a large number of markets together, enabling a company to serve them simultaneously
d. develop a generalized definition of the market as a whole
e. enable the marketer to tailor marketing mixes to meet the needs of one or more specific groups
e
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When there is a loss in the current period on a profitable contract, under both the percentage-of-completion and the completed-contract methods, the estimated cost increase requires a current period adjustment of excess gross profit recognized on the project in prior periods.
a. true b. false
Equity theory states that employees perceive what they can get from a job situation in relation to what they put into it and then compare their ________
A) input-outcome ratio to a standard ratio B) lower-order needs to higher-order needs C) input-outcome ratio to the input-outcome ratio of others D) self-monitoring relationship with others E) contributions in order to experience self-actualization