FedEx chose Memphis, Tennessee, for its central location, or "hub," primarily because of the incentives offered by the city of Memphis and the state of Tennessee

The measurement tool Benchmarks focuses on measuring:

A. an organization's performance against major competitors. B. a manager's use of skills associated with success in managing. C. the output of a group or team of employees. D. performance differences among employees. E. employees' progress in carrying out their action plans

A marketer analyzing whether members of the target audience like the product or service offered is analyzing the ________ element of the marketing mix

A) product B) promotion C) place D) physical evidence E) price