What does credibility have to do with persuasion?

What will be an ideal response?

Credibility is the most valuable tool that a speaker has when attempting to persuade an audience.
Based on your competence, character and charisma the audience will make an assessment of how
credible they perceive you to be, and how believable you and your message are regarding the call to
action or change you are requesting of them.

Communication & Mass Media

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Greta is very good at her job and her work ethic is impeccable. Her boss Frank criticizes her

work regardless of her outstanding record. The other day, Frank told Greta that she needed to come in on Sunday, her day off, so that she could clean off his desk and balance his personal checkbook. He indicated that if she refused, he would ?re her. What type of power is best represented by Frank in this interaction? A) referent B) coercive C) expert D) legitimate

Communication & Mass Media

Answer the following statements true (T) or false (F)

1.Fantasy theme analysis is basically an approach to understanding fiction. 2.A master narrative is a story or explanation that has the most credibility with group members as an explanation for their successes or failures. 3.Symbolic convergence is a state of agreed understanding among group members as to what unites them and differentiates their group from other groups. 4.In fantasy theme analysis, a sanctioning agent is a perceived force or logic that legitimizes a group fantasy. 5.The basic role of a fantasy theme analyst is to uncover the collective vision that sustains an organization or group.

Communication & Mass Media