"Do we prohibit all word-of-mouth programs involving children ages 13 and younger?" is a question that addresses which of the following?
A) honesty of identity
B) agency employment characteristics
C) respect for the rules
D) honesty of opinion
E) responses when things go wrong
Answer: C
Communication & Mass Media
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If your audience was made up of elementary school children, you would be
a. best advised to keep your arguments simple. b. able to employ more complex arguments. c. best advised to rely on fixed beliefs and values in your appeals. d. able to alter attitudes relatively easy.
Communication & Mass Media
The man who fabricated a best-dressed contest to promote Rita Hayworth in 1939 was:
a. Edward L. Bernays. b. Elmer Davis. c. Henry Rogers. d. Ivy Lee.
Communication & Mass Media