Relative frequency is the more widely used definition of objective probability

A list of tables, list of graphs, list of appendices, and list of exhibits are found in which part of the marketing research report?

A) table of contents B) letter of transmittal C) letter of authorization D) executive summary

A regional restaurant chain spends $90,000 for a local television advertising campaign that delivers $450,000 in incremental revenue

If the incremental contribution margin based on the incremental revenue for this campaign is 75%, then how much would the program return for each additional marketing dollar invested? A) $2.70 B) $3.00 C) $3.75 D) $5.00 E) $7.50