In terms of source characteristics, attractiveness consists of:
A) physical characteristics of the spokesperson
B) intelligence of the spokesperson
C) both physical and personality characteristics of the spokesperson
D) the expertise and likeability of the spokesperson
C
Business
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Bonds sold at a value below par are sold at a ________, and bonds sold at a value above par are
sold at a ________. A) discount; premium B) premium; discount C) markup; discount D) discount; markup
Business
The quick ratio provides
A) a better indicator than the current ratio of potential growth. B) a ratio of revenues to net income. C) a more restrictive view of a company's liquidity compared to the current ratio. D) more incentive for a company to invest in non-liquid assets. E) a company with liquidity levels compared to investment levels.
Business