IBM lets frontline employees spend up to $5,000 to solve a customer problem on the spot, which is an example of which of the following steps that a marketing CEO can take to create a market- and customer-focused company?
A) Empower the employees.
B) Hire strong marketing talent.
C) Get outside help and guidance.
D) Install a modern marketing planning system.
E) Develop strong in-house marketing training programs.
A
Business
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As a firm's cash conversion cycle increases, the firm:
A) becomes less profitable B) increases its investment in working capital C) incurs more shortage costs D) reduces its accounts payable period
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What can be done to help an audience find your businesses' Twitter feed?
A) Use keywords and phrases in your bio and tweets B) Keep tweets positive and interesting C) Make the tweets about the audience, not the organization D) Keep tweets short E) Use hashtags
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