List and briefly define the five factors in the "communication as action" process
What will be an ideal response?
1) Source—the public speaker 2) Message—the speech itself—both what is said and how it is said 3) Channels—visual & auditory—words, vocal cues, nonverbal symbols, and visual aids 4) Receiver—the individual audience member 5) Noise—anything that interferes with the communication transaction.
Communication & Mass Media
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Choose three of the five general purposes of human communication. Identify and explain these purposes
What will be an ideal response?
Communication & Mass Media
When considering the demographic characteristic of ________, you can evaluate whether you think a less wealthy audience might be more liberal and more open to new ways of thinking.
A. age B. culture C. economic status D. political orientation
Communication & Mass Media