When the manufacturers such as Microsoft pay to have their products clearly used by the main characters of a TV show or movie, the technique being used is called

a. subtle persuasion.
b. product placement.
c. brand merchandising.
d. implicit attitude.

Answer: B

Psychology

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Simon has disorganized type schizophrenia and has lived in an institution for years. He rarely makes any attempt at socializing. A new program is started in which every time Simon speaks to another person, he is given a piece of red paper. At the end of each week, he can use the red papers to get cigarettes or extra privileges. This new program is __________.

A. an in vivo exposure program B. a token economy C. guided exposure D. modeling

Psychology

An estimated ______ percent of adults in the United States develop a substance abuse

disorder at some point in their lives. a. 1 c. 20 b. 10 d. 30

Psychology