A syndicated services data firm collects data in a standard format and makes it available to:
A) only the first firm that purchases the data
B) all who subscribe to the data
C) shareholders in the company
D) government regulators
E) no one; syndicated services data firms do not collect data in a standard format
B
Business
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Which of the following is a mode of pull marketing communication?
A) channel marketing B) sales incentives C) channel financing D) direct marketing E) co-op advertising
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All of the following are "traditional" online marketing tools except:
A) affiliate marketing. B) e-mail and permission marketing. C) social marketing. D) sponsorship marketing.
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