Explain several options a company has for adopting a global targeting strategy for a brand

What will be an ideal response?

In taking a brand global, a company could decide to standardize its core product and then use limited localization for all geographic markets. Alternatively, a company could create special value-added elements designed to meet the needs of selective markets. A company could use differentiated marketing in each market, or a company could implement an undifferentiated universal targeting strategy. Regardless of the global strategy adopted, the company should be aware that groups of customers share similar characteristics across national boundaries.