Which of the following statements is true of social classes?
A) Social classes are society's temporary divisions.
B) Members of a social class have unique and distinct values, interests, and behaviors.
C) People within a social class tend to exhibit similar buying behavior.
D) Income is the single factor that determines social class.
E) Social classes universally exhibit identical product and brand preferences.
C
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The two key factors that affect industrial purchasing are:
A) the buyer's age and gender. B) the number of people in the buying center and the competitive position of the company in the market. C) the customers' fiscal years and general economic cycles. D) the market potential of the company and the growth of the Gross Domestic Product (GDP).
Defensive pessimists tend to achieve success by _____
a. overpreparing b. rechecking their work c. anticipating problems in advance d. all of the above