Discuss the elements needed to implement successful relationship marketing strategies

What will be an ideal response?

ANSWER: Most successful relationship marketing strategies depend on:Customer-oriented personnel: An employee maybe the only contact a customer has with the firm; in that customer's eyes, the employee is the firm. Any person, department, or division that is not customer oriented weakens the positive image of the entire organization.Training: Training is important to quality customer service and relationship building.Empowerment: In empowerment, delegation of authority is used to solve customer problems quickly, usually by the first person the customer notifies regarding a problem.Teamwork: Teamwork is the collaborative efforts of people to accomplish a common objective. Job performance, company performance, product value, and customer satisfaction all improve when people in the same department or workgroup begin supporting and assisting each other and emphasize cooperation instead of competition.