Psychographics divide the total market in a geographic area into segments based on activities, interests, values, opinions, personality characteristics and attitudes using statistical procedures

Indicate whether the statement is true or false

TRUE

Business

You might also like to view...

Borrowing funds using short-term debt, such as commercial paper, and using the proceeds to

invest in long-term investments, creates a refinancing risk that can force firms to sell assets at distressed prices if financing becomes unavailable. Indicate whether the statement is true or false

Business

Managerial, leader, leadership, and executive development differ in terms of their focus on and the

a. the person or organization; level or rank in the organization b. blue or white collar; degree of customization c. the person or team; level or rank in the organization d. the person or organization; degree of customization

Business