________ are data that were collected for another purpose and already exist

A) Primary data
B) Secondary data
C) Primitive data
D) Cross-sectional data
E) Ordinate data

B

Business

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Competitive superiority and channel support are factors that influence the ________ of the brand value chain

A) program multiplier B) customer multiplier C) brand multiplier D) profit multiplier E) market multiplier

Business

________ is the product life cycle period when sales fall off and profits drop

A) Introduction B) Growth C) Maturity D) Decline E) Development

Business