In high tech firms, the group most likely to be responsible for the success of a product development process is:

A) scientists and engineers.
B) marketing.
C) consumers.
D) accounting/finance.

Answer: A

Business

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Indicate whether the statement is true or false

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Which of the following codes is designed to help marketers and advertising specialists create transparent advertising in a fair, honest, and forthright manner?

A) FTC Improvement Act B) Principles and Practices for Advertising Ethics C) The Distilled Spirits Council Model D) National Advertising Review Board Rules E) Better Business Bureau of Practices

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