Jerry is 26 years old but looks 19. He has a B.S. degree in Computer Science and four years experience designing websites for successful e-Commerce businesses

He is being interviewed
for the Web Designer position with a large retailer who currently does not have an e -Commerce
site. The three interviewers are all Senior Brand Managers with virtually no web or
e-Commerce experience or education. After the interview, one of the managers leaned over to
the other two and says, "I've got pencils older than that kid! We can't hire him, the ink isn't even
dry in his high school yearbook!" One of the other two laughed and nodded her head in
agreement. The third manager looked doubtful but the other two kept talking until he caved in
and agreed. Which of these are at work here?
1. Peer Pressure
2. Recency
3. Halo Effect
4. Snap Judgment
5. Facts
A) 5 B) 2, 3, and 4 C) 1 and 4 D) 1 and 2

C