What was the unit of analysis in Hoffman and Heald's (2000) study of comparative advertisements in African American and general readership magazines?

A weekly magazineaccepted payment to publish a feature story that was prepared by an organization's PR staff. What is this type of advertising influence called?

a. Sponsored content b. Earned content c. Sensationalized data d. Validated information

Within the United States the same sandwich would be called "Hoagie," "Italian," "Bomber," "Grinder," "Hero" or "Sub" depending on the region. This variability is called _____

A. slang B. accent C. inarticulates D. dialect