An environmental activist relied on the information from mass media, research material, expert knowledge, and the survey results to inform the public on the effects dumping toxins has on Earth
The people who were interested in this issue listened to her opinion and gradually other people, with little or no knowledge of this fact, started following what she had to say. What is this theory of communication called?
a) Multiple-step flow theory
b) Two-step flow theory
c) N-step theory
d) Diffusion step theory
a
Communication & Mass Media
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Public relations practitioners use research to achieve credibility with management
Indicate whether this statement is true or false.
Communication & Mass Media
Communication Privacy Management Theory (CPM) considers people to be ______ of information about themselves.
a. guardians b. conduits c. shepherds d. owners
Communication & Mass Media