Which of the following is NOT in the Checklist for Better Copy?
a. Does your copy describe or explain what the visual is all about?
b. Did you put your strongest sales point first?
c. Did you appeal the to the consumers point of view?
d. Does the copy conform to a clear central idea (The One Thing)
a. Does your copy describe or explain what the visual is all about?
Communication & Mass Media
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According to Mehrabian, what percentage of the emotional meaning of a message is
communicated through vocal cues? A) 8% B) 38% C) 58% D) 98%
Communication & Mass Media
"To persuade my audience that criminalizing recreational drugs has failed to prevent their abuse" is a specific purpose statement for a persuasive speech on a question of
A. fact. B. knowledge. C. opinion. D. policy. E. research.
Communication & Mass Media